Every business uses SEO regardless of size today. What varies is how much it factors into a company’s overall marketing strategy and the price you’re willing to pay for certain services. Here are a few pointers on how to choose an SEO package that’s right for you.
- Identify Individual Services
There are many facets to SEO. Professional strategy companies offer a roster of services that are often doled out a la carte, or grouped with different plan levels. Nonetheless, the best SEO packages come with the same types of features, only at greater levels.
In other words, you won’t find a package without keywords. Most SEO companies simply increase how many keywords you can choose with different price points. At the lowest level, you may have four keywords and a new website. At the highest, it may be 10 keywords and analytics monitoring. It’s all about deciding what support level you need. Some companies like SEO Tuners offer even more flexible plans.
- Don’t Forget Social Media
The name of the game isn’t only about keyword rich content. With the rise of multiple platforms businesses must function on, social media should be at the top of your list. Business 2 Community highlights how social media not only delivers your content across multiple channels very quickly, but also provides an essential humanizing component by storytelling. Static content doesn’t have heart unless it’s brought to life and made interactive using social media platforms.
When you’re choosing an SEO package, never forego the social media optimization services. It’s an indispensable part of any smart online marketing strategy.
- Have a Plan for Penalties
In today’s age of search engine policing for spam-like content, Google routinely doles out penalties that can destroy any site’s search ranking. Unfortunately, bad things happen to good sites. There are definitely ways to remove penalties, but it requires much backtracking. For example, Search Engine Land lays out a step-by-step checklist of what you need to do with Google’s guidance. This includes actions such as link disavowal and fixing keyword stuffing problems. Leave it to the SEO professionals.
- Clean Design and Mobile Optimization
You can have the most perfectly optimized content on the Internet, but a poorly designed website will negate it. Search Engine Journal sums up an effective user experience as the quicker the content is delivered, the more successful the engagement. In other words, your site needs to be fast on desktop, but it needs to be just as speedy on mobile.
According to Smart Insights, mobile usage among global users finally overtook desktop for the first time in 2014, and has continued to rise since then. Let the pros do the heavy lifting and make sure you have mobile site optimization rolled into your SEO package.
The best SEO packages are ones that offer the services that you actually need. SEO strategies should be scalable, since almost every website today utilizes SEO in some way to drive web traffic their way. This includes the largest worldwide corporation to a small brick and mortar business that’s relying on geo-targeted keywords to drive foot traffic through the door. Don’t be afraid to tell an SEO company exactly what you need, and see if they can deliver.